Grazing Grass

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196. Regenerative Grazing and Direct Marketing Success with Leslie Svacina

196. Regenerative Grazing and Direct Marketing Success with Leslie Svacina

• Grazing Grass Podcast • 1 min read min read

Leslie returns to share what’s changed since her first appearance in Episode 28. She runs Cylon Rolling Acres in northwestern Wisconsin, where she grazes both goats and Texel sheep on pasture and markets meat directly to consumers through a thriving online business. This episode dives deep into her evolution from wholesale to a sustainable, subscription-based direct-to-consumer model — plus her approach to regenerative grazing with multi-species livestock.


Topics Covered

  • Managing a mixed flock of goats and Texel sheep under rotational grazing
  • Wool utilization and creative uses for lower-grade fleece
  • Transitioning from wholesale markets to direct-to-consumer meat sales
  • Building a loyal customer base through email marketing and education
  • Details of her goat meat subscription model (quarterly boxes, whole-goat option)
  • Processing and shipping logistics, including use of dry ice
  • Lessons from receiving USDA Value-Added Producer and Buy Local grants
  • Educational resources: Goat Meat Primer eBook, Grazing With Leslie blog, and online courses

If you’ve ever wondered how to turn a small ruminant enterprise into a profitable, direct-to-consumer brand, Leslie’s model is a must-hear. She shares practical insight on managing inventory, shipping meat, marketing through education, and keeping customers subscribed.


Resources Mentioned

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Original Music by Louis Palfrey


Looking for Livestock that thrive on grass?\'a0 Check out Grass Based Genetics

Visit our Sponsors:
Noble Research Institute

Redmond Agriculture.

Grazing Grass Links
New Listener Resource Guide

Provide feedback for the podcast
Website
Insiders
Resources
Community (on Facebook)
Check out the Apiary Chronicles Podcast

Original Music by Louis Palfrey

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    e136. Creating Connections Through Ag Stories with Ashlynn Jones

    • Grazing Grass Podcast

    Join us as we welcome Ashlynn Jones from Southeast Iowa, who shares her inspiring journey into cattle farming. Starting with her early experiences in 4-H and showing cattle at national shows, Ashlynn gives us an inside look at her background with the Salers breed, renowned for its maternal traits and

  • e135. Revitalizing the Land with South Poll Cattle with Dakota Blanks

    e135. Revitalizing the Land with South Poll Cattle with Dakota Blanks

    • Grazing Grass Podcast

    Join us as we explore the fascinating journey of Dakota Blanks, a farmer from Appomattox, Virginia, who transitioned from a tobacco family background to grass-based livestock production. Dakota shares his experiences with South Poll Cattle, highlighting his grazing management practices and the integration of various livestock to improve pasture health.

  • e134. Starting at Ground Zero with Anthony Horvath

    e134. Starting at Ground Zero with Anthony Horvath

    • Grazing Grass Podcast

    Join us as we welcome Anthony Horvath from Michigan to share his journey of starting and managing a small-scale farm while balancing full-time off-farm work. Anthony's story begins from ground zero, where he utilized economical strategies like baling hay to expand his capabilities. Listen in as he discusses

  • e133. Sustainable Practices, Leasing Advantages, and Carbon Offsets with Marshall Whorley

    e133. Sustainable Practices, Leasing Advantages, and Carbon Offsets with Marshall Whorley

    • Grazing Grass Podcast

    Join us for a conversation with Marshall Whorley of Kateri Carbon from Gatesville, Texas, as he shares his journey through ranch management and his passion for sustainable, grass-based practices. Marshall’s story begins with his grandfather’s influence and takes us through his academic and professional experiences, from Texas A&

  • e132. Quality of Life Matters with Bryan Phipps

    e132. Quality of Life Matters with Bryan Phipps

    • Grazing Grass Podcast

    Join us for an insightful episode where we welcome Bryan from Brusett, Montana, who shares his compelling journey of taking over his family ranch at a young age after his father's passing. Bryan discusses the pivotal transition from traditional cow-calf operations to adopting regenerative ranching practices. Listen in

  • e131. Nature's Wisdom in Regenerative Farming with Daniel Firth Griffith

    e131. Nature's Wisdom in Regenerative Farming with Daniel Firth Griffith

    • Grazing Grass Podcast

    Join us for an engaging and thought-provoking conversation with Daniel Firth Griffith, a pioneer in regenerative agriculture, as we explore his unconventional methods and philosophies that challenge traditional practices. Reflecting on his first appearance in Episode 17 and discussing his latest book, "Stagtine," Daniel shares his evolution beyond

  • e130. Innovative Techniques in Modern Bison Ranching with Stewart Staudinger

    e130. Innovative Techniques in Modern Bison Ranching with Stewart Staudinger

    • Grazing Grass Podcast

    Join us for an enlightening journey as we sit down with Stewart Staudinger, who shares his remarkable transition from an aeronautical engineer and Royal Air Force pilot to a full-time bison rancher in central Alberta. Stewart recounts his early years on a purebred Simmental cattle ranch and his eventual return

  • e129. Book Review: Ranching Like a 12-Year-Old

    e129. Book Review: Ranching Like a 12-Year-Old

    • Grazing Grass Podcast

    Join me as I explore the engaging book "Ranching Like a 12-Year-Old" by Tom Kravitz, which offers a refreshing approach to ranching that's simple, easy, and fun. I share my thoughts on its concise 183 pages packed with valuable insights and practical advice, perfect for both

  • e128. Reducing Labor to Ranch More Efficiently with Tom Krawiec

    e128. Reducing Labor to Ranch More Efficiently with Tom Krawiec

    • Grazing Grass Podcast

    Is it possible to revolutionize your ranching practices with minimal labor and maximum efficiency? Join us as we explore the journey of a dedicated grass management enthusiast who expanded a custom grazing operation to 3,000 head with processes so simple, even a 12-year-old could manage them. In this episode,

  • e127. First Generation Grazier Balancing Farm and Work with Jessica Newman

    e127. First Generation Grazier Balancing Farm and Work with Jessica Newman

    • Grazing Grass Podcast

    Join us as we welcome Jessica Newman, a first-generation farmer from Northeast Pennsylvania, who shares her inspiring journey of establishing a successful sheep farming operation while balancing a full-time nursing career. From purchasing her farm in 2014 to building her agricultural enterprise from scratch, Jessica provides valuable insights into the

  • e126. Four Principles for Grazing Infrastructure with Ben Glassen

    e126. Four Principles for Grazing Infrastructure with Ben Glassen

    • Grazing Grass Podcast

    Join us on an enriching journey with Ben Glasson of Glasson Farms and Good Place Abattoir as we explore the multifaceted world of regenerative livestock production and grazing on Vancouver Island. Ben shares his unique experiences and insights, from the logistical challenges of farming on an island to his innovative

  • e125. Corriente Cows, Hair Sheep, and Custom Grazing with Jeremia Markway

    e125. Corriente Cows, Hair Sheep, and Custom Grazing with Jeremia Markway

    • Grazing Grass Podcast

    Join us for an engaging conversation with Jeremiah Markway of Markway Ranch as he shares his journey in regenerative agriculture and grazing management. We explore his experiences with various livestock, including Corriente cows and hair sheep, and his transition from conventional farming to sustainable, low-input practices. Jeremiah discusses the importance

  • e124. From Tyson Foods to Regenerative Farming with Andy Youngblood

    e124. From Tyson Foods to Regenerative Farming with Andy Youngblood

    • Grazing Grass Podcast

    Join us for an engaging conversation with Andy Youngblood of Youngblood Farm in Southwest Arkansas as he shares his transformative journey in farming. From growing up in a small town focused on beef cattle and poultry operations to earning an ag business degree and working at Tyson Foods, Andy'

  • e123. Sustainable Ranching Through Regenerative Practices with Matthew Menke

    e123. Sustainable Ranching Through Regenerative Practices with Matthew Menke

    • Grazing Grass Podcast

    Join us for an enlightening conversation with Matthew, a sixth-generation farmer and rancher from Waller County, Texas, who shares his family's agricultural journey that began in 1847. We discuss Matthew's diverse operations, including horse-quality square bale production and cattle grazing, and the invaluable support of his

  • e122. Renewable Energy with Dennis Stout

    e122. Renewable Energy with Dennis Stout

    • Grazing Grass Podcast

    Join us on this enlightening episode as we welcome Dennis Stout, a wind energy expert with over 18 years of experience, to explore the world of renewable energy, focusing on wind energy projects. Dennis provides an extensive overview of renewable energy, discussing its definition, benefits, and real-world impacts on rural

  • e121. Grazing Lands with Hunter Lehman

    e121. Grazing Lands with Hunter Lehman

    • Grazing Grass Podcast

    Join us for an insightful conversation with Hunter Lehman of Grazing Lands as we explore his transformative journey from managing a hunting property to embracing regenerative grazing near Stockdale, Texas. Hunter shares how he stays connected with his former ranch through innovative tools like virtual fencing, and discusses the transition

  • e120. Livestock Color Genetics - Part 2

    e120. Livestock Color Genetics - Part 2

    • Grazing Grass Podcast

    Join us on the Grazing Grass Podcast as we continue our journey into the fascinating world of livestock color genetics. In this episode, we explore the practical aspects and implications for breeders, focusing on the two primary pigments—eumelanin (black) and pheomelanin (tan)—that determine livestock coat color. We simplify

  • e119. From Traditional to Regenerative Grazing with Mike Bassett

    e119. From Traditional to Regenerative Grazing with Mike Bassett

    • Grazing Grass Podcast

    Join us for an engaging episode where we explore the transformative journey of Mike, a third-generation cattle and crop farmer from central Iowa, as he transitions from conventional farming to regenerative grazing practices. Mike candidly shares his frustrations with overgrazing and the inspiration he drew from his grandfather to adopt

  • e118. Embracing Native Grasses with Kody Karr

    e118. Embracing Native Grasses with Kody Karr

    • Grazing Grass Podcast

    Join us as we explore the fascinating journey of Kody, a ninth-generation agrarian from northeast Missouri, who returned to his family's farm. Kody opens up about the evolution of their farming practices, transitioning from traditional row cropping to pasture-based operations. Hear about Kody's childhood experiences on

  • e117. Fighting Fires and Grazing Sheep with William Vogl

    e117. Fighting Fires and Grazing Sheep with William Vogl

    • Grazing Grass Podcast

    Join us on this episode of the Grazing Grass Podcast as we welcome William Vogl from Vogl Homestead. Listen in as William shares his incredible journey in regenerative grazing, discussing his experiences in grass-based livestock production and the unique challenges of farming at high elevation with variable weather conditions. From

  • e116. Revisiting Horstmann Cattle Company with August Horstmann

    e116. Revisiting Horstmann Cattle Company with August Horstmann

    • Grazing Grass Podcast

    Join us as we catch up with August Horstmann of Horstmann Cattle Company, who shares his journey in regenerative agriculture since his last appearance on the podcast. August talks about his transition from Angus and Angus cross cattle to South Poll cattle, providing insights into calving, culling, and coping with

  • e115. Livestock Color Genetics - Part 1

    e115. Livestock Color Genetics - Part 1

    • Grazing Grass Podcast

    In this episode of the Grazing Grass Podcast, we delve into the rich tapestry of livestock coat color genetics. From the sleek black of Angus cattle to the lush red of Red Polls, we uncover the chromosomal dance that dictates the stunning variety of hues in our farm animals. Whether

  • e114. Livestock, Soil and Consumer in Mind with Brooks & Abby Bowser

    e114. Livestock, Soil and Consumer in Mind with Brooks & Abby Bowser

    • Grazing Grass Podcast

    Join us as we welcome the dynamic duo, Brooks and Abby Bowser of Bowser Family Farms, who take us through their farming evolution from conventional practices to the world of regenerative grazing. Our guests reveal their inspiring journey, learning from pioneers like Gabe Brown, and how they have implemented diverse

  • e113. Greener Pastures Ranching with Steve Kenyon

    e113. Greener Pastures Ranching with Steve Kenyon

    • Grazing Grass Podcast

    Join us on the Grazing Grass Podcast as we explore the ins and outs of grass-based livestock production with Steve Kenyon from Greener Pastures Ranching. Listen in as Steve shares his innovative approach to profitable farming through custom grazing on leased land, revealing how this unique business model revolutionized his

  • e112. Mack Farms Fencing & Kiwitech

    e112. Mack Farms Fencing & Kiwitech

    • Grazing Grass Podcast

    Listen in as we welcome back Eli Mack to the Grazing Grass Podcast for a discussion on the intricacies of fencing equipment and Kiwitech's innovative offerings. Eli, with his dual expertise from Mack Farms and Kencove Farm Fence, unravels the complexities of high tensile perimeters and temporary interior

  • e111. Revisiting Mack Farms with Eli Mack

    e111. Revisiting Mack Farms with Eli Mack

    • Grazing Grass Podcast

    Join us as we reconnect with Eli Mack of Mack Farms, who returns to share the evolution of his regenerative livestock operation since his initial visit on the podcast. Eli gives us an enlightening update on his holistic management training and how it's shaping the expansion of his

  • e110. Regenerative Ranching Meets Pecan Cultivation with Charles Rohla

    e110. Regenerative Ranching Meets Pecan Cultivation with Charles Rohla

    • Grazing Grass Podcast

    Join us as we welcome Charles "Chuck" Rolla from the Noble Research Institute for a rich conversation about the dynamic world of agriculture, regenerative practices, and the intricacies of pecan production. Chuck shares his journey from beginnings on a family ranch to his academic pursuits in animal and

  • e109. Part 2 of Lasater Philosophy of Cattle Raising

    e109. Part 2 of Lasater Philosophy of Cattle Raising

    • Grazing Grass Podcast

    Join me, Cal Hardage, on the Grazing Grass Podcast for an enlightening discussion on the intricacies of cattle raising, where we examine the second part of the Lasater Philosophy, focusing on the significance of reproductive efficiency in beef production. Discover Tom Lasater's unconventional approach to heifer retention, advocating

  • e108. Start Small, Aim Big with Elizabeth Stuart

    e108. Start Small, Aim Big with Elizabeth Stuart

    • Grazing Grass Podcast

    Join us as Elizabeth Stuart from Crossing Creeks Farm shares her enlightening transition to grass-based livestock production and how her family's pursuit of health through better quality meat led them to start their own farming venture. Elizabeth's candid recount of their journey from vegetarianism to grass-fed

  • e107. Sell/Buy Marketing with Doug Ferguson

    e107. Sell/Buy Marketing with Doug Ferguson

    • Grazing Grass Podcast

    From the rolling hills of southeast Nebraska, Doug Ferguson, also known as Mr. Cattlemaster, joins us to discuss the transformative strategies that turned his cattle passion into a seven-figure stocker operation. Doug's narrative isn't just a tale of success; it's a playbook for resilience

  • e106. Building Relationships and Mindset with Rachelle Meyer

    e106. Building Relationships and Mindset with Rachelle Meyer

    • Grazing Grass Podcast

    Today, Rachelle Meyer of The Mindful Farmers and Wholesome Family Farms joins me to take a look at the interweaving of regenerative farming practices, family life, and personal growth. Rachelle shares her journey from nursing to the hands-on world of farming, illuminating the significant role that community engagement and savvy

  • e105. Lasater Philosophy of Cattle Raising-Part 1

    e105. Lasater Philosophy of Cattle Raising-Part 1

    • Grazing Grass Podcast

    Listen in as I share the inspiration behind my latest discussion on the Lasater Philosophy of Cattle Raising, a methodology deeply rooted in my livestock upbringing and influenced by Allen Williams' insights from the Herd Quitter podcast. We walk through the foundational principles of cattle breeding, emphasizing the crucial

  • e104. Working Cows with Clay Conry

    e104. Working Cows with Clay Conry

    • Grazing Grass Podcast

    Join us as we welcome Clay Conry from the Working Cows podcast to share his unexpected journey from having a tepid interest in ranching to managing a thriving agricultural enterprise. Clay opens up about the evolution of his perspective, detailing the transition to embracing the industry and the steps he&

  • e103. Fencing Equipment I Use on My farm

    e103. Fencing Equipment I Use on My farm

    • Grazing Grass Podcast

    On today's episode, I dive into the equipment I use for fencing on my farm.\'a0\'a0 Follow us on social media! Website: https://grazinggrass.com/ Facebook: Grazing Grass Podcast Instagram: @grazinggrass Twitter: @grazing_grass Affiliate links: Riverside - Create professional-quality podcast episodes with ease using

  • e102. Multispecies & On Farm Processing with Evan Gunthorp

    e102. Multispecies & On Farm Processing with Evan Gunthorp

    • Grazing Grass Podcast

    Join me as I sit down with Evan Gunthorp of Gunthorpe Farms to peel back the layers of regenerative livestock production and processing. Our engaging dialogue journeys through the intricacies of managing a multi-species grazing system sans cattle, touching on the delicate dance of pigs, turkeys, sheep, and ducks, all

  • e101. Five Things Learned from 100 Episodes

    e101. Five Things Learned from 100 Episodes

    • Grazing Grass Podcast

    Join me as I discuss five things learned from the first one hundred episodes of the Grazing Grass Podcast. Follow us on social media! Website: https://grazinggrass.com/ Facebook: Grazing Grass Podcast Instagram: @grazinggrass Twitter: @grazing_grass Affiliate links: Riverside - Create professional-quality podcast episodes with ease using Riverside'

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