In this episode, we dive deep into the world of ranching, exploring topics such as the evolution of ranching practices, managing drought risk, custom grazing, adapting cattle to changing environments, and marketing cow-calf operations direct to consumers. I speak with Brian, a rancher from South Central Kansas, about his journey and experiences in the industry. We touch upon the importance of preserving water resources, the use of solar wells, the benefits of Corriente cattle, and the value of connecting directly with consumers. We also discuss the potential of using platforms like Hipcamp and LandTrust to generate income from ranch properties and the importance of rural community outreach. Join us as we explore the ins and outs of ranching and the creative solutions ranchers must implement to ensure their business remains viable during difficult times.